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I personally did not set up a Facebook account or page but our facility did it and the marketing people were the ones who set it up

We would announce events that are coming up and triumps that occurred at our facility

You have to be able to monitor comments from family members

Also I would make it private so you can post things to the public that you want to

When you set up the account you can add a picture of your facility

Hi Sarah,

Social media is a great way to promote your care home and can do a wonderful job showing the general public all of the great things that happen there! I've seen these types of pages with both pictures of the residents and those who choose not to share pictures. Personally, if you have signed consents from the residents then adding images of residents in activities is a fun and engaging way to share your work.

Social media can be time-consuming though and should be done consistently to gain traction so I would suggest having someone who has the time to dedicate!

You can also join the Golden Carers Facebook group and ask members of the group what they think and if any of them have a Facebook page or group for their facility https://www.facebook.com/groups/ActivitiesForSeniors/